Stash Tea's 20+ year old biyearly print catalog needed a facelift to give it a fresh, bright, and contemporary style. We eliminated most of the copy to place the focus on product photography, traded knock-outs for backgrounds, and introduced more youthful color palettes. Content was cleaned up and product tables were made more legible.
I was in charge of design and shared the remaining responsibilities throughout the entire process, from product selection and art direction to prop styling and pre-press.
Art Direction • Graphic Design • Photo Styling