Juniper is a new food cart that launched in downtown Portland in March 2015.
They serve vegan, mostly organic food with a locally sourced, seasonal menu. I designed an identity to match their wholesome and nutritious approach to cuisine.
Hand-lettering • Logo • Branding • Web Design • Food Photography
Keeping in mind Juniper's intentions to embrace wellness and authenticity, I built an identity around colorful vegetable illustrations. It was important that their brand reflects a hard-drawn, organic feel.